Problem Overview

Solution Overview

People want to drink their preferred juice

Design a mobile-friendly online store

Time limited of groceries to buy juice

Different preference, like Low-sugar or nutritious

Selling blenders to help customers making customerized juice at home

The journey with IMY DRINK

Problem statement V1

Buy to juice inconvenience during my study in the UK

Conduct market research

Key takeways

01. At-home consumption a key driver of spending on juices, which suggests that it's a vital scenario

02. Juice mixtures & smoothies is an important segment of the market

Problem statement V2

What are pain points of juice customers?

Conduct user research

Pain Points

01. Time-consuming

02. Limited options

03. Sugar

01. Morning routine

02. Post-workout drink

03. Midday energy boost

Scenarios

Personas

01. Emily, Wealthy Millennial

28 years old , Marketing Manager, London, UK

Goals & Pain Points

Maintaining a healthy lifestyle, staying productive

Limited time for meal prep, lack of energy, difficulty staying focused

Scenarios

Emily wants a quick and easy way to make healthy smoothies and drinks that fit her busy schedule

02. Charlie, Active Child

10 years old, Student, Manchester, UK

Goals & Pain Points

Staying active and healthy, trying new things

Limited options for healthy snacks, boredom with traditional drinks

Scenarios

Charlie enjoys trying new healthy snacks and drinks, but often gets bored with traditional options

01. Convenience is key

They are looking for products that can fit seamlessly into their busy lifestyles and are easy to operate, clean, and maintain.

02. Health is vital

They are looking for products that can help them maintain a balanced and healthy diet, and are willing to pay a premium for products that can deliver on this.

Key takeways

Problem statement V3

1. How to design a convenient and easy-to-use solution?

2. How to help them easily make and enjoy low-sugar juice at home?

Ideation & Prioritization

Key takeways

01. Online store to selling Portable blenders

02. Online store should be Mobile Friendly

UI Design Exploration

Design rationale

I identified the importance of mobile-friendly design to ensure that users can easily navigate the website and make purchases on mobile device.

UI Design Style

Usability Testing

Participants provided valuable feedback that led to some minor adjustments to improve the overall user experience. These adjustments were made to ensure that the e-commerce website is easy to navigate, with clear calls to action and a responsive design to ensure accessibility across different devices

The next steps

Conduct further user testing

Gather more feedback and refine the design. Implement the responsive design and launch the e-commerce platform. Monitor user analytics to continue improving the platform and addressing any issues that arise.